When it comes to advertising mediums, mobile billboards often make bold claims about their visibility and effectiveness. However, it's essential to understand their limitations, particularly if you find yourself competing for ad dollars against them. Here's a rundown of why mobile billboards often don't provide as much bang for your buck as traditional billboards.

When it comes to the prosperity of a self-storage facility, no team member holds as much sway as a proficient manager. Unfortunately, some facility owners overlook the significance of not just having a good manager but also retaining them long-term.

While some might wish for a magical genie to grant them the perfect RV park deal, reality offers a different approach. Contrary to myth, locating an ideal RV park investment is not a matter of luck but a blend of smart strategy and good old-fashioned hard work. Anyone fully committed to the venture will eventually find a deal that aligns with their goals. However, there are some key principles to guide you through this process.

Mobile home park investments present a unique opportunity that many ask about—how long will this favorable market last? From our perspective, this golden era of purchasing mobile home parks likely has about 10 more years in its lifespan. That is, of course, contingent on a number of factors that none of us really know but can make educated guesses on.

I recently appeared on the Freakonomics podcast on the topic of mobile home parks. But there was one critical item that was edited out of that discussion when it finally hit the air. In this Mobile Home Park Mastery podcast we’re going to explore the one topic they apparently found too taboo and why it’s so important to the narrative today on the relationship between park owners and residents.

If you watch the news right now you will come to the conclusion that the world is coming to an end – which is pretty accurate. Recession is certainly on its way to the U.S. and investments should all be currently graded by their resilience in tough economic times. And one of the best of that group are RV parks, which are well positioned to survive whatever the economy throws at them. In this RV Park Mastery podcast we’re going to review what makes RV parks a safe bet in both good times and bad.

The most dangerous – and profitable – tool in buying self-storage facilities is debt. It can either greatly enhance your rate or return or drag you down and drown you. In this Self-Storage University podcast we’re going to explore debt, how it works, and what the pitfalls are at a time when interest rates are at 40-year highs.

Elvis is not someone that you typically consider as a source of wisdom, as his life was kind of screwed up and he died at the age of 42. However, Elvis did have some winning quotes and one in particular serves as a reminder to think outside the box. In this Billboard Mastery podcast we’re going to summon our inner Elvis and review one of his best quotes and how it relates to billboards.

It would appear that apartment rents have finally achieved terminal velocity with aggressive increases during the pandemic coupled with a weakening U.S. economy. In some markets rents are starting to come with small discounts (1% to 5%) or a couple of free months. Of course, that’s on an average U.S. rent of over $2,000 per month. So if apartments have finally hit the “top” where do mobile home park lot rents stand, and are they approaching that limit?

Warren Buffett is America’s greatest stock investor, but his philosophy changed over time from “cigar butt” to value investing – and that transition is when his profits soared. In this Mobile Home Park Mastery podcast we’re going to overlay Buffett’s theories on trailer park investing and spot the similarities and differences.

The standard construction of an RV park purchase contract is for the buyer to put up refundable earnest money, subject to the findings of due diligence and financing. However, some sellers and brokers will float the idea to you of that earnest money being non-refundable on day one. In this RV Park Mastery podcast we’re going to drill down on this concept and why it’s always a bad idea for the buyer.

Buying a self-storage property typically revolves around getting the seller to do something, and that skill is called “persuasion”. But how does it work and how can you be better at it? In this Self-Storage University podcast we’re going to explore the basic methods of persuasion and how to practice them.

I received a call recently concerning an offer that was made to buy a billboard with the seller asking me “should I sell”? In this Billboard Mastery podcast we’re going to review the methodology to deciding whether to sell or not. Sometimes knowing when to sell is as important as when to buy, and we’re going to unlock the correct way to do it.

Mobile home manufacturing has cycled between about 60,000 and 400,000 units a year and one group that could care less are mobile home park owners. Why is there such a disconnect between how many mobile homes are built each year in the nation’s factories and how much money mobile home park owners make? In this Mobile Home Park Mastery podcast we’re going to explore why manufacturing and park ownership have no meaningful relationship.